Franchise History. Brian Wheeler is the founder and CEO of Tijuana Flats, a chain of Mexican restaurants mainly in Florida. The original business plan for Tijuana Flats was an idea Wheeler developed in a marketing class while attending the University of Central Florida. Tijuana Flats, a 73-location Tex-Mex chain, is launching Tibby's New Orleans Kitchen in the Aloma Shopping Center early next year. Founded in 1995 by University of Central Florida graduate Brian Wheeler, Tijuana Flats is now one of the most popular taco places in Orlando — "Something … Tijuana Flats is a fast-casual Tex-Mex restaurant chain founded by the University of Central Florida graduate Brian Wheeler in 1995. And Camp wasn’t the only one. Back in ‘95, this college kid, Brian Wheeler, walked into a bar. Brian Wheeler is Lead Director at Ashford Inc. See Brian Wheeler's compensation, career history, education, & memberships. At first, it was just harmless fun. Tijuana Flats restaurants are fast-casual hybrids with fresh food, hot sauce bars, art murals and off-beat culture. At first, it was just harmless fun. Brian’s dad, Chester Wheeler, soon followed suit, leaving a 30-year career at a Fortune 500 company to become CFO of Tijuana Flats. About Tijuana Flats: How’d Tijuana Flats become Tijuana Flats? In ‘99, Brian’s success caught the eye of former restaurant industry hotshot Camp Fitch, who left retirement to become partner & chairman of Tijuana Flats. I remember sitting outside (back when they only had one location) and talking with Brian Wheeler and helping taste test different queso recipes with friends. In 1995, Tijuana Flats founder Brian Wheeler opened his first restaurant in Winter Park, Florida, and started supplying patrons with zestyTex-Mex burritos, chimichangas, and nachos flavored with his own line of impressively spicy hot sauce. Yup, Chester Wheeler left a 30-year career at a Fortune 500 company to become CFO of Tijuana Flats. Chief Executive Officer at Tijuana Flats Burrito CO is presently Brian's occupation. The restaurant was founded in Winter Park, Florida, in 1995 by University of Central Florida graduate Brian Wheeler with US$20,000 in loans. Funny story, really. [1] Tijuana Flats restaurants are fast-casual hybrids with fresh food, hot sauce bars, art murals and off-beat culture. Tijuana Flats restaurants are fast-casual hybrids with fresh food, hot sauce bars, art murals and off-beat culture. He graduated from the University of Central Florida. During its early year, TF’s markets were just college students from nearby neighborhood. Funny story, really. But over time, the good times got the best of him and just going out no longer cut it. In late May 2007, Tijuana Flats shifted gears. Since then, Tijuana Flats has grown to more than 120 restaurants in five very lucky states. His father, Chester, left his position an executive position at Lockheed Martin to become CFO at Tijuana Flats. His father, Chester, left his position an executive position at Lockheed Martin to become CFO at Tijuana Flats. But he convinced his parents to lend him $20,000 to start his creation. Entrée prices will range from $7 to $15, the company said. Tijuana Flats was first established in Orlando's historic Winter Park area in the 1990s by Brian Wheeler, who started the restaurant business straight out of college. Customers order at the front counter and are served after taking a seat. Previous to Brian's current city of Nokomis, FL, Brian Wheeler lived in Venice FL and Sarasota FL. How’d Tijuana Flats become Tijuana Flats? At first, it was just harmless fun. Funny story, really. (And restaurants, too.) Back in ‘95, this college kid, Brian Wheeler, walked into a bar. Brian Wheeler opened the first Tijuana Flats Tex-Mex in Winter Park, Florida in 1995 and he steered it towards the successful chain of restaurants that it is today. (And restaurants, too.) (And restaurants, too.) Brian Wheeler, founder and owner of Tijuana Flats, firmly believes in leading by example, with a clear goal of always treating everyone — employees and customers — with the utmost respect. He graduated from the University of Central Florida. He had never worked a day in the industry and had barely washed a dish at home. What an awesome guy and a cool brand. But over time, the good times got the best of him and just going out no longer cut it. (And restaurants, too.) In ‘99, Brian’s success caught the eye of restaurant industry hotshot Camp Fitch, who left retirement to become partner & chairman of Tijuana Flats. In ‘99, Brian’s success caught the eye of former restaurant industry hotshot Camp Fitch, who left retirement to become partner & chairman of Tijuana Flats. Actually, a bunch of bars. Two of the companies are still active while the remaining twenty-six are now listed as inactive. Funny story, really. Then the restaurants kept coming, and Tijuana Flats became so successful that Brian decided to create his own line of hot sauces to match – the “Smack My Ass and Call Me Sally” brand. Back in ‘95, this college kid, Brian Wheeler, walked into a bar. But over time, the good times got the best of him and just going out no longer cut it. Actually, a bunch of bars. At first, it was just harmless fun. And Camp wasn’t the only one. The restaurant was founded in Winter Park, Florida, in 1995 by University of Central Florida graduate Brian Wheeler with US$20,000 in loans. Brian Wheeler started Tijuana Flats in Florida in 1995 with a loan from his parents and no restaurant experience. Tijuana Flats Tex-Mex is a private type American restaurant chain serving Tex-Mex cuisine.It has over 135 locations (117 company owned & 18 franchised) throughout Florida, Georgia, North Carolina, Virginia, and Indiana. The restaurant’s laid-back, fun-loving atmosphere caught on with customers, and it eventually expanded to more than 100 locations … The new eatery was created by New Orleans natives Brian … Brian also answers to Brian Christopher Wheeler, Brian C Wheeler and Bryan Wheeler, and perhaps a couple of other names. At first, it was just harmless fun. Funny story, really. How’d Tijuana Flats become Tijuana Flats? Tijuana Flats, a fast-casual Tex-Mex chain, is based in Maitland, Fla. Tibby’s will accommodate 134 seats indoors and 16 outside. Brian Wheeler Overview Brian Wheeler has been associated with twenty-eight companies, according to public records. They are open every day of the week. Tijuana Flats is an "anything goes" taco and burrito restaurant with locations in multiple states. The companies were formed over a twenty-three year period with the most recent being incorporated two years ago in September of 2018. Brian Wheeler is the founder and CEO of Tijuana Flats, a chain of Mexican restaurants mainly in Florida. Remember the dad who reluctantly loaned his son $20K? See how we partnered with Tijuana Flats to fuel growth and provide a comprehensive benefits administration service. And restaurants, too. UCF Alum Tijuana Flats New CEO By Terry Helms | August 18, 2009 Co-owner and chief operating officer (and UCF alum ) Brian Wheeler is now the Maitland-based Tijuana Flats Burrito Co. chief executive officer according to the Orlando Business Journal and Orlando Sentinel. Brian’s dad, Chester Wheeler, soon followed suit, leaving a 30-year career at a Fortune 500 company to become CFO of Tijuana Flats. Brian Wheeler was just trying to replicate a favorite University of Florida eatery when he opened the first Tijuana Flats in 1995. Customers order at the front counter and are served after taking a seat. Wheeler founded Tijuana Flats in 1995, shortly after he graduated from college. Tijuana Flats is on Facebook. After running the restaurant by himself and gaining success, he expanded to other areas. Yup, Chester Wheeler left a 30-year career at a Fortune 500 company to become CFO of Tijuana Flats. Actually, a bunch of bars. Funny story, really. How’d Tijuana Flats become Tijuana Flats? “When you do that,” he said at the time, “you can lose the integrity of the brand.” While he loved running his restaurant, doing just that was not enough. Back in ‘95, this college kid, Brian Wheeler, walked into a bar. We will always treat everyone in our company equally & with the utmost respect, regardless of their position, knowing that every individual has unique worth & that people are our most valuable resource. The company, created in 1995, halted franchising after five rocky years. View Brian Wheeler’s profile on LinkedIn, the world's largest professional community. I've been going to Tijuana Flats since I was at UCF well over 20 years ago. So how did Brian Wheeler and Tijuana Flats Burrito Co. come out of the mess not just all right but better than ever? Founder Brian Wheeler told The Orlando Sentinel that his Tex-Mex concept didn’t want to become just another franchise machine. Back in 1995, this college kid, Brian Wheeler, walked into a bar. Schedule your free demo today! Founded in 1995 by University of Central Florida graduate Brian Wheeler, Tijuana Flats is now one of the most popular taco places in Orlando — "Something … The business model used is a combination of franchisee-owned and company-owned restaurants, of which there are more than 120 in total across Florida, Indiana, North Carolina, South Carolina, and Virginia. But over time, the good times got the best of him and just going out no longer cut it. Remember the dad who reluctantly loaned his son $20K? Actually, a bunch of bars. To connect with Tijuana Flats, log in or create an account. Wheeler, … Brian has 3 jobs listed on their profile. Tijuana Flats is a restaurant located in Cary, North Carolina at 151 Southeast Cary Parkway. Back in ‘95, this college kid, Brian Wheeler, walked into a bar. How’d Tijuana Flats become Tijuana Flats? But over time, the good times got the best of him and just going out no longer cut it. Tijuana Flats is an "anything goes" taco and burrito restaurant with locations in multiple states. Brian Wheeler opened the first Tijuana Flats in Winter Park, Florida in 1995. Actually, a bunch of bars. BRIAN WHEELER How’d Tijuana Flats become Tijuana Flats? Meanwhile, Wheeler turned out to have some hidden skills in making hot sauces.

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